Why Automating Emails Is Best For Your Business

It's time to work smarter, not harder. Here's our explainer on how to automate your emails, and why it's best for your business.
How To Automate Your Emails and Why You Should

Email communication is a vital part of communication with clients, but why bother automating emails? After all, you can just send them out right away and that takes little time to do. However, in the long term, it is much better to start automating your emails than to continuing to write, send, and repeat.

In this post, we’re going to go over the different ways to send emails, what automating emails is, and why automation is the best for your business’s content.

Automation is a highly effective method to making sure your email list sees all of your content, and also to make sure it’s still present on the internet.

What Are The Different Email Types?

To start, there are three different way to handle sending emails to your mailing list:

  • Send them right away after writing
  • Schedule emails to send at a later date
  • Automate emails in a trigger-based series

As mentioned before, sending your emails right away gives you the immediate knowledge that you sent it out. However, there’s still the process of manually making the emails even if it’s pasting the body into the email and sending it to a saved list.

Scheduling is a more efficient step up from manual sending. You can pre-set emails for release at a future date. Simply add emails as you need to and set their send date. However, once those emails are sent out, it can be hard for new clients on your mailing list to catch up on your content.

This is where automation comes in.

Automating Your Emails

Automating emails is very similar to scheduling and can be used in more versatile ways.

For example, automated emails can be used as a tool for scheduling posts but also as a way to set up greeting emails thanking the client for joining your mailing list.

Email services like MailChimp or OHWO are efficient ways to properly schedule series for release.

Some blogging sites have some automation plugins as well. These plugins and applications can also help with managing other aspects of your mailing list, like click metrics and address book sorting.

Why Automate Your Emails?

Automation makes your life so much easier when it comes to email.

You can plan a series of releases in advance and catch readers up on missed content. It can also be used to set up greetings and new subscription emails for new signups.

Instead of scheduling individual emails for release, automating emails can allow you to schedule full prewritten series of emails. This helps your business make the most of your content organization.

It also saves you time since you can update clients with emails on older content that you want to market. It can help refresh interest in all of your work as every person who joins your list will start at the beginning of your sequence.

It’s also a fantastic way to set up “thank you for signing up!” emails. All you have to do is write one and, by automating it, it will send to new sign-ups on your mailing list. All without you having to click send!


We’ve gone over the types of email, what automating emails mean, and why you should choose automation.

Constant email writing can be a chore, but automating will let you take half the work out of sending them.

It will also let you keep your subscribers in the loop and cycle older content to keep your brand relevant.

Do you send email newsletters to your subscribers? If you don’t, you should, and here’s a round-up of the Top 6 Things You Need To Have In Email Newsletters.

How To Automate Your Emails and Why You Should
Picture of Michael Reitmeier

Michael Reitmeier

Michael is a Journalism student at Conestoga College with experience in technical and content writing. He prides himself on writing clear and informative copy that meets both client needs and wants.

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