Newsletters and emails are a creative way for your business to reach out to a warm audience of fans who have self-identified that they want to hear from you.
They are also the most likely form of communication that your clients won’t miss. Unless it ends up in their spam folder – but let’s not go there…
Please note: in this article, I use the terms newsletter and email interchangeable.
Why Should I Send A Business Newsletter?
Believe it or not, your customers don’t spend a lot of time thinking about your business. By sending out emails, this reminds your customers that you are in business and, when they’re considering buying a service or product that you offer, they are more likely to think of you.
Pro Tip: When you share content that is of value to them, not necessarily from yourself, they will start to think of you as a leader in your industry and a resource instead of a company that only reaches out to them when you want them to buy from you.
How Can I Build My List?
You can create a freemium or lead magnet to build your email list. Generally, when you make an offer, there is an automated welcome or warm-up series associated with it to give them the freebie and then to introduce yourself and your business to them. Eventually, this would feed to your main marketing list
What Types Of Emails Can My Business Send?
There are a few ways that a business can communicate to their client’s through their inbox.
First, sales notices can be sent out to inform shoppers of when, where, and how they can purchase a product or service from you at a discount. Don’t forget to include a last chance reminder a few hours before the sale ends!
Next, you can consider automating your emails where possible. This means that you schedule out your emails to be delivered on specific dates or intervals (e.g. 7 days after the previous email has been sent). The beauty of an email series is that you can essentially set it and forget it and add to it when you have new content to share.
Finally, newsletters are a great way to share your own as well as curated content from around the web.
Newsletters and emails are an important marketing strategy to keep in touch with your past, current, and potential customers. They’ve self-identified themselves as wanting to hear from you, so what are you waiting for?
Read more about my newsletter services and find out how I can support your business’s written needs.
Let’s Hear From You
Do you have an email list? If so, when’s the last time you sent something out to your list?
Also, do you have a regular schedule or do you only do something when you have an ask of your audience?