marketing strategy & copywriters specializing in blog posts, website content, social media, & email newsletters

Frequently Asked Questions

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GENERAL QUESTIONS

Where are you located?

ER Marketing Services is located in Kitchener, Ontario CANADA (about an hour west of Toronto).

Who is your primary clientele?

ER Marketing Services has been honoured to work with online shops, trades businesses, media personalities, nonprofits, event planners, healthcare providers, plus several travel agencies.

Don’t see your niche represented? Chances are our expertise will work for you as well.

Do I have to be local to work with you?

No. We have international clients and have systems in place to work remotely with our clients regardless of their physical location.

What Are Your Office Hours?

Generally, we are available Monday through Friday from 10:00 AM until 3:00 PM Eastern Time. 

How Can I Contact You?

It is best to reach us is by email hello@ermarketingservices.com. We do our best to respond within 2-3 business days.

If you need to book a time to meet with Elizabeth, please book a time on our calendar.

HOW DO WE WORK TOGETHER?

What's Included In A Project?

When we provide a quote, it includes all correspondence, meetings, and project-specific tasks. 

For hourly projects, we use a productivity timer to track my time and will share that with you.
 
Each project is broken down into smaller parts and you will approve each step along the way. In the beginning, as we get to know your style and business, it will be more involved but as we get into a more efficient workflow it will become less. 
 
We find that by breaking down the project, this is the best use of your budget as we can catch any misdirection or miscommunication early.
 
For example:
  • We will develop an editorial calendar or skeletal plan of the project
  • You will approve that it is the direction to go
  • We will write a draft of the text
  • You will edit or approve the text
  • We will create graphics
  • You will approve the graphics
  • We will schedule or publish the final project.
  • We will notify you that the schedule or publish has been completed.

What Do You Need From Me?

Before we begin your project we will need information on what we are writing about. You are the expert and you know your business and your ideal clients the best. We will look to you to provide us with information on what message you want to get across. 

Whether we have a video call or you send us an email with bullet points of your message and links or images you’d like to include, this will be the starting point for all projects. 

You don’t need to wordsmith it – that’s our job. But we do need general content to work with. 

Together we can come up with what works best for your schedule and personal working style.

We will need a fairly quick turnaround for approval of each step of the project so we can complete and schedule it within our deadline. When you have approved the step, kindly send an email indicating that you have made notes or approve it as is and are ready for us to take it over for the next stage.

What Is Your Process and timeline?

We work backwards from the due date you have set for a project to be published. 

We then take into account our schedule as well as a buffer timeframe and will draft out a timeline to get your project completed as early as both our schedules allow. 

We do my best to request the information needed for your project at least a few days before we plan to work on it. 

If it is a regularly occurring project, we will let you know what day we plan to work on it. For example, a weekly newsletter that goes out on Saturday we may plan to work on each Monday before the publish date.

Do You Customize Your Packages?

Digital marketing is unique to each business. Therefore, we are happy to create a custom package that works for your specific needs and marketing goals. 

Reach out to hello@ermarketingservices.com and together we’ll craft the perfect support for you.

What Do I Need To Do Before We Start Working Together?

We will need the following, as applicable:

  • sign a contract
  • pay a deposit
  • complete a brand personality questionnaire
  • book your first meeting
  • your branding ( logos, colours, fonts, etc. ), images and graphic assets to use for content creation
  • login access to your social media accounts and website
  • any other relevant sources (email service provider, website login, etc.)

What If I Don't Have A "Brand Voice"? Or A "Target Audience"?

When we have our one-on-one discovery call and you complete our brand personality questionnaire, this will determine the tone of messaging that best serves your marketing needs to reach your ideal customer.

what is your payment policy?

Before we start, we request a 50% deposit to secure your spot.

From then on, we prepare and send invoices at the end of each month. 

We request they are paid within one week of being received. We can also work on a mutually agreeable payment schedule, but please advise us before the end of the month.

Pricing will be determined on the scope of the project on a case by case basis.

How Do I Send Text, Image, Or Any Other Files

You can email any images or files to hello@ermarketingservices.com or we can set up a Google Drive folder.

How Do I Give project feedback?

We want to do our best and are very open to constructive feedback. Please let us know if we’ve misunderstood something or haven’t quite got it right.

We intentionally break the project down into smaller parts with your approval throughout the process so that we can ensure we are meeting your expectations along the way.