marketing strategy & copywriters specializing in blog posts, website content, social media, & email newsletters

Frequently Asked Questions

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GENERAL QUESTIONS

Where are you located?

ER Marketing Services is located in Kitchener, Ontario CANADA (about an hour west of Toronto).

Who is your primary clientele?

ER Marketing Services has been honoured to work with online shops, trades businesses, media personalities, nonprofits, event planners, healthcare providers, plus several travel agencies.

Don’t see your niche represented? Chances are our expertise will work for you as well.

Do I have to be local to work with you?

No. We have international clients and have systems in place to work remotely with our clients regardless of their physical location.

What Are Your Office Hours?

Our core office hours are Monday through Friday from 10:00 AM until 3:00 PM Eastern Time. 

How Can I Contact You?

If you would like to discuss your project with one of our team members, please fill out the form on our contact page.

HOW DO WE WORK TOGETHER?

What's Included In A Project?

When we provide a quote, it includes all correspondence, meetings, and project-specific tasks. 

For hourly projects, we use a productivity timer to track our time and will share that with you.

 
Each project is broken down into smaller parts and you will approve each step along the way. In the beginning, as we get to know your style and business, it will be more involved but as we get into a more efficient workflow it will become less. 
 
We find that by breaking down the project, this is the best use of your budget as we can catch any misdirection or miscommunication early.
 
For example:
  • We will develop an editorial calendar or skeletal plan of the project
  • You will approve that it is the direction to go
  • We will write a draft of the text
  • You will edit or approve the text
  • We will create graphics
  • You will approve the graphics
  • We will schedule or publish the final project.
  • We will notify you that the schedule or publish has been completed.

What Do You Need From Me?

You are the expert and you know your business and your client base best. We will look to you to provide us with information on what message you want to get across. 

We use an interview-style approach so that your thoughts are put into polished statements. This way, your message is unique and authentic so that you can attract your ideal clients.

We will need a fairly quick turnaround for approval of each step of the project so we can complete and schedule it within our deadline. When you have approved the step, kindly send an email indicating that you have made notes or approve it as is and are ready for us to take it over for the next stage.

What Is Your Process and timeline?

We work backwards from the due date you have set for a project to be published. 

We then take into account our schedule as well as a buffer timeframe and will draft out a timeline to get your project completed as early as both our schedules allow. 

If it is a regularly occurring project, we will let you know what day we plan to work on it so you can forward any information we may need to complete the task. For example, a weekly newsletter that goes out on Saturday we may plan to work on each Monday before the publish date.

Do You Customize Your Packages?

Digital marketing is unique to each business. Therefore, we are happy to create a custom package that works for your specific needs and marketing goals. 

Reach out to us and together we’ll craft the perfect package to support your marketing needs.

What Do I Need To Do Before We Start?

We will need the following, as applicable:

  • sign a contract
  • pay a deposit
  • complete a brand personality questionnaire
  • book your first meeting
  • your branding ( logos, colours, fonts, etc. ), images and graphic assets to use for content creation
  • login access to your social media accounts and website
  • any other relevant information (email service provider, website login, etc.)

What If I Don't Have A "Brand Voice" Or A "Target Audience"?

Before we start, we ask you to complete our brand personality questionnaire. This will determine the tone of messaging that best serves your marketing needs to reach your ideal customer.

what is your payment policy?

Before we start, we request a 50% deposit to secure your spot.

From then on, we prepare and send invoices at the end of each month. 

We request they are paid within one week of being received. We can also work on a mutually agreeable payment schedule, but please advise us before the end of the month.

Pricing will be determined on the scope of the project on a case by case basis.

How Do I Forward Text, Image, Or Other Files?

You can email any images or files to hello@ermarketingservices.com or we can set up a Google Drive folder for you to upload them to.

How Do I Give project feedback?

We want to do our best and are very open to constructive feedback. Please let us know if we’ve misunderstood something or haven’t quite got it right.

We intentionally break the project down into smaller parts with your approval throughout the process so that we can ensure we are meeting your expectations along the way.