Marketing Resources for Small Business Owners
Welcome to your curated marketing resources library.
These are the guides and tools I trust, use, and consistently reference with clients.
No fluff. No overwhelm. Just smart strategy.
Heads up: Some links are affiliate links, which means I may earn a small commission if you choose to purchase – at no extra cost to you. I only share what I actually use and love.
Table of Contents
Start Here: Most Popular Guides
These are the most visited and shared guides on my site – because they solve real problems.
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The 4 Pages that matter
Your website doesn’t need 27 tabs. It needs these four. Learn what they are and how to structure them for conversions.
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SEO That Actually Brings Clients
If you're blogging but not getting traffic, this guide breaks down how to structure posts for visibility and leads.
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Email Ideas People Open
Because “just checking in” is not a strategy. These ideas help you send emails people actually open.
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Build a Balanced Workweek
Marketing matters. Burnout doesn’t. This guide helps you build sustainability into your schedule.
Free Marketing Tools to Clarify Your Strategy
Before you invest in new software, start with clarity.
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Marketing Strategy Quiz
Not sure what your business should focus on next? This quick quiz helps you identify your next best marketing move.
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How To Set Up The Perfect Blog Post
This simple formula is a complete game-changer designed to fill your blog with amazing posts without you having to break a sweat.
My Simple 3-Step SEO Foundation
You don’t need every SEO tool on the market. These are the essential resources I use with clients.
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Step 1: Reliable Hosting
Your hosting affects speed, SEO, and performance.
Slow sites don’t rank.
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Step 2: On-Page Optimization
Yoast SEO helps structure metadata, improve readability, and keep your content search-friendly.
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Step 3: Search Data & Tracking
Google Search Console shows what’s working, what’s ranking, and where to improve.
Tools That Keep My Business Running
You don’t need every SEO tool on the market. These are the essentials we use with clients.
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Asana
How I manage content calendars, client timelines, launches, and everything in between - without relying on memory and vibes.
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Canva
Canva is how I make things look intentional instead of “I threw this together in five minutes.”
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Dashlane
Because using the same password for everything is not a growth strategy. Because “password123” is not the move.
Resources For Handmade & Etsy Sellers
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40 Free Etsy Listings
If you’re selling handmade products, this is one of the easiest ways to start without upfront cost.
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How to Write a Product Listing That Converts
Because “handmade ceramic mug” isn’t a strategy. Learn: How to write titles for SEO How to describe your product for conversions How to structure listings properly
Strategic Networking & Community
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WeMeet Community
If you want networking that doesn’t feel awkward or transactional, WeMeet is a curated community for entrepreneurs who value real conversations and strategic collaboration.
The ER Marketing Business Book Library
If you’ve worked with me, you already know – I will absolutely recommend a book.
These curated lists help you grow your business, mindset, and financial literacy without wasting time on fluff reads.
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Starting & Growing a Business
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Female Entrepreneurs
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Business Finance
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Personal Development
Frequently Asked Questions
Start with website hosting, SEO basics, email marketing, and project management. Strategy matters more than subscriptions.
Not necessarily. Tools like Google Search Console and Yoast provide a strong foundation without expensive monthly subscriptions.
Choose tools based on your current stage, not trends. If you’re unsure, start with strategy before software.
🙋♀️ Be Honest… Is This You?
You’ve downloaded the freebie resources.
Saved the posts.
Opened 17 tabs about “how to grow your business.”
And you’re still thinking…
“Wait. What should I actually be focusing on right now?”
If you’re trying to do all the things – and secretly worried you might be doing the wrong ones, let’s fix that.
In one focused strategy session, we’ll cut through the noise and identify what actually deserves your time (and what you can confidently stop doing).
Because guessing is exhausting.
