If you’re a business owner, chances are you’re always looking for new strategies to help you scale. Did you know that publishing a book for your business is one of the best ways to do that? Here are the top 5 reasons why…
By having a business book available for sale through other channels like Amazon or Barnes & Noble, you open yourself to people looking for experts within your industry. For example, if someone wants to learn more about social media strategy, they might start by purchasing books that teach them the ropes.
While the rest of your marketing efforts will ensure that you get visibility through online and in-person outlets, a book pertaining to your business will help you reach readers and self-starters that you wouldn’t have otherwise.
Cement Your Branding
Branding is essential for your business. Writing a business book requires planning and organization so when you write one to boost your business, the process will force you to think through your audience and branding.
This includes your colours, your messaging, your target audience and much more!
Reach New Customers
Writing a business book gives you a chance to reach a wider audience, increasing your potential for more customers. Your book can be used to promote your business and services, giving you a platform to reach potential clients in a unique and effective way.
You can even use a platform like KDP to publish your ebook and make it available on Amazon. This will potentially get you in front of thousands of people (or more!) and can even bring in revenue for your business simultaneously.
Showcase Your Expertise
By writing a business book, you position yourself as an expert in the industry. This allows you to talk about the ins and outs of your business in great detail. By showcasing your knowledge and experience in a book format, you can demonstrate your deep understanding of your field and help attract clients and employers.
Additionally, writing a business book can provide a platform for you to share your unique insights and perspectives with a broad audience, helping you build trust with those who are new to your business or niche.
As you share your book with others, you can also build relationships with potential customers and collaborators, helping to further your reputation as an expert in the field.
The general public still believes that writing and publishing a book is more difficult than it actually is so by writing a book for your business, you automatically appear more credible and vetted than some of your competitors. Just having a book under your belt can give you a certain level of prestige and recognition in your industry, which can help you stand out from the competition.
How Do I Create My Business Book?
First, you need to take a careful look at your small business niche and determine what people want to read more about. Is there a problem that you solve or a common question you find yourself answering for your audience? Is there something in particular that your target audience struggles with that you have expertise on? Start there to develop your business book concept.
Next, decide whether you plan on writing something long and detailed or a series of smaller books with more specific subsets. This decision will determine how much you write and how the content is broken up.
After the business book is written, you’ll want to self-edit and polish it as much as possible before sending your book to a professional editor. A developmental editor will look at your content and flow, a copyeditor will look at your mechanics and grammar usage, and a proofreader will do a final check of the manuscript.
Then you just need a cover (you can create one yourself in Canva), format your book, and then put it up! You can choose to use it as a lead magnet, sell it on your website, or list it on Amazon, depending on what works best for your marketing objectives.
Overall, publishing a book for your small business is just one of many ways to help you grow and scale to reach your goals. While this post covered just a few of the benefits a book can bring to your business, the possibilities are endless!
If you’re looking for inspiration on what others have written, here are 5 books that can have a huge impact on the minds of the readers to change a business.